Brand identity

One mark. Every course.

Swing+ is the platform, First Swing is the programme. This page is the single source for how the identity looks, reads and moves.

logo colour type buttons components imagery motion voice

Logo

SWING+

Wordmark on Pine. The plus is always Gold, raised and slightly smaller. Barlow Condensed 700, tracking .16em.

SWING+

Wordmark on Linen. Never on photography without a Pine or Linen panel behind it.

The mark: S+ on a Pine tile with 22 percent corner radius. Used for favicons, map pins, app icon and social avatars.

SWING+

Clear space equals the height of the S on every side. Minimum width 96px on screen.

Download wordmark (SVG)Download mark (SVG)

Colour

A course at golden hour: deep pine greens, linen light and one gold accent that does all the pointing. Gold is for actions and the plus, never for large fills.

Pine

#0B1F16--c-black

Backgrounds, dark sections, wordmark on light

Fairway shadow

#12291E--c-dark-grey

Cards, inputs, nav bar when scrolled

Rough

#2C4A3B--c-grey

Rules and borders on dark

Fairway

#1F6B3A--c-green

Secondary buttons, venue city labels

Bright green

#2E8B4F--c-green-hi

Hover state of Fairway

Gold

#D6A83F--c-accent

Primary action, the plus, markers, focus rings

Gold deep

#B8892C--c-dark-accent

Pressed gold, event capacity text

Pale gold

#E9C86B--c-brass

Golf ID numbers, stats, map links

Mist

#A9B7AE--c-light-grey

Muted copy on dark

Bunker sand

#D9D3C3--c-outline

Rules and borders on light

Linen

#F4F1E8--c-off-white

Light backgrounds, text on dark

Typography

Barlow Condensed

Headings, buttons, nav. Weights 500, 600, 700. Always uppercase, tight leading.

Barlow

Body and UI copy. Weights 400, 500, 600. Sentence case, generous line height.

JetBrains Mono

Eyebrows, labels, coordinates, ID numbers. Weight 500, uppercase with wide tracking.

Heading XL · Barlow Condensed 600 · 6.5em · line 0.92

Your first swing starts here.

Heading L · 5em · 0.95

Partner venues.

Heading M · 3.75em · 0.95

Built by the federation.

Heading S · 2.5em · 1

One National Golf ID

Paragraph M · Barlow 400 · 1.5em · 1.4

Golf for everyone. One national ID.

Paragraph · Barlow 400 · 1.125em · 1.45

From your first free session on a driving range to your first nine holes on a real course, First Swing lays out the whole journey.

Eyebrow · JetBrains Mono 500 · 0.85em · tracking .08em · uppercase

First Swing programme

Buttons

Slash corners, two swept and two square. Every button carries an icon square that inverts on hover while the button lifts 2px and glows. Hover any of these.

Primary · Gold

Secondary · Fairway

See the programme

Ghost · on dark

Explore Swing+

Neutral · on light

The programme

Form submit

Icons

Arrow = go somewhere · Plus = create or add

Components

National Golf ID

Faisal Al-Rashid

ID · Wadi Hanifa GC

SA 0928 4471

Handicap

18.4

Golf ID card. Fairway to Pine gradient, gold chip, mono ID number, handicap in pale gold. Floats and catches a sheen on the landing page.

partner courses and ranges at launch

Stat. Big condensed number that counts up on entry, plain label under it, single rule above.

Riyadh

Wadi Hanifa Golf Club

18 holes · floodlit range · academy

Label, title, meta. Eyebrow in mono and green, condensed title, muted meta. This stack is the venue card, the event row and the map panel.

One profile for every golfer in the Kingdom. Register once, play anywhere.

Caption chip. Translucent Pine behind Linen text, slash corners. Sits on photography.

Imagery

Golden hour on a desert course. Real people, mid-action, room for type. Green against sand, one warm light source, no logos, no text in frame. Every frame on this site is generated to that brief.

Low sun, long shadows
Saudi and Gulf players, men and women
Space on one side for a headline
Slow Ken Burns on every still

Don't

Midday flat light
Stock-style posed smiles at camera
Text, logos or watermarks in frame
Crops that cut heads under the nav

Motion

Reveal

Headings rise word by word (power4, 1.1s, 60ms stagger). Blocks fade up 36px. Images wipe open while settling from 1.2 to 1.

Scroll

Lenis smooth scroll, lerp 0.1. Videos scrub with the section. Image pairs move in opposite directions and dolly in toward the centre.

Pop

Modals spring from the thing you clicked (back.out 1.2 to 1.5) over a blurred Pine overlay. Cards float 7s. Everything respects reduced motion.

Voice

Short sentences. Second person. Confident, never boastful. We say what you get and what it costs, which is nothing. We name the programme and the platform, and we never call the game hard.

SayYour first swing starts here.
SayFree introductory sessions. Register in two minutes.
AvoidUnlock your golfing potential with our world-class ecosystem.